Partners and Alliances
emapsite’s reputation is in large part based on our expertise in and provision of
location content to professionals. As the world of geographic information
moves further into the mainstream it becomes part of the wider information domain
and in part loses its mystique. However, the underlying complexities remain
and it is emapsite’s established expertise in this arena that bridges the knowledge
and capability divide between this world and that of the enterprise.
emapsite seeks to further leverage this expertise through developing new and strengthening
existing strategic and tactical relationships throughout the information supply
chain.
Our partnership focus is in the land and property sector where we have an established
offering, deep understanding and closely aligned products and services. In
particular we segment this market along the following broad lines:
- Plan, design and build (including but not limited to the professionals)
- Asset owners/managers (pension companies, insurance companies, developers, all
with property portfolios and land-banks)
- Land use/exploitation (agriculture, extractive industry, forestry)
- Disposals and acquisitions (estate agents, commercial and residential, including
conveyancing)
- Ad hoc or sporadic users - tourism, leisure, sport and individual consumers
The adoption and uptake of digital geographic data in this market is growing rapidly,
driven by the following factors:
- Government guidelines and Communities and Local Government regulations now require
the use of detailed (specifically 1:1250 scale) mapping for all planning application
submissions
- The demand (need) for property related searches, specifically following the introduction
of Home Information Packs (HIPs)
- The increasing need to evaluate risk, specifically in relation to flood, subsidence,
previous land use and other factors
- The constant increase in value of property and land
- The increasing opportunity for new build (in particular in relation to the existence,
availability of, access to and quality of brownfield sites)
- The need for clarity of ownership to expedite acquisition for development
- The definition of neighbourhood character for crime, statistics and insurance
purposes
- The exploration of a locality for proximity to services such as education, health,
amenity and environmental quality
emapsite’s geoportal caters for the professional elements of this market. However,
the remainder of the land and property market have a low awareness of sources of
information and are uneasy and apprehensive about how to meet their requirements.
Their anxiety may be increased by one or more of the following issues:
- In 2008 the property market has gone very soft, and
- differentiation of service provision at all levels, for competitive advantage,
is more important than ever
- Mapping is now an accepted, indeed required, component in the whole property process
- There is a low level of awareness, despite HIPs, of other location content typically
associated with and able to inform the “search” process
- Licensing is a double edged sword (i.e. mapping costs but can assist the process)
- The perception remains that additional inputs (such as detailed mapping) are more
costly than existing approaches (sending people to site, where for example they
may not be able to get, measure or carry out the work required, costing time and
money)
- The market is unpredictable in terms of where the next opportunity may come from,
but,
- the market is more certain that there will be another opportunity (and frequently)
- There is increased pressure to license data correctly (the Ordnance Survey are
launching a high profile 3 year campaign to put pressure on the abuse of crown copyright)
- From all directions there is pressure for up-to-date accurate data from a reliable
source
Other factors such as the ubiquity of 3D worlds and in car navigation have in recent
years brought location visualisation to the masses and created a level of expectation
and familiarity with “mapping” that supports enterprise adoption of up-scale tools
in the quest for improved asset performance and greater business value.
emapsite closes this circle for customers and end users alike through the provision
of the location intelligence that connects decision making with value through the
medium of up to date, accurate, detailed asset specific information.