For location based services (LBS), one of the most sought after
elements has been accessible mapping and geography, to indicate location, to guide
users to a location, to advertise about a location, to indicate adjacency to something
of interest and much more. In the leisure, retail and social/community markets,
graphical mapping and voice are becoming de facto.
The trick is to be able to continue to offer high value, easily accessible
location intelligence (coupled on occasion to visual information) in current and
future generations of device. As the
real cost of developing and maintaining geographic databases becomes apparent and
as technological convergence continues, so the market for supplying content is fragmenting
across different applications from consumer to professional.
emapsite is already well-positioned to provide services that integrate into
professional field force and other off-site mobile applications and continues to
add content for those users that are expected to roll-over into consumer, leisure
and sport markets.