Mapping the future of business
How location data can identify land and property risks and opportunities.
Guarding against business risk and keeping a keen eye on opportunities are top priorities for those involved in the land and property sector. But if you have multiple assets to keep track of in locations that are spread far and wide, it can be a challenging undertaking – unless you’re equipped with the strategy-empowering capability of location data.
“There is huge potential to be realised from improved use of location data.” Holly West – Senior Policy Advisor, Geospatial Commission, UK Government.
As you’re likely to be all too aware, the environmental and social influences that affect locations and property assets are many and complex. Floods, subsidence, shifting working habits and climate change, to name just a few, are real and increasingly fast-moving. Planning proactive responses to them can seem difficult, if not impossible.
But that needn’t be the case.
Identify risk, uncover opportunity
Research manager, asset manager, business intelligence specialist, analyst, fund manager… whatever form of decisionmaker you are, you’ll know that thorough understanding is the key to effective planning. That’s just as true – if not more – of the land and property sector than any other. The more that’s known about the influences that affect the physical environments in which land and property assets are located, the better it’s possible to understand and mitigate the impacts of those influences.
New forms of location data and data analysis are revolutionising our understanding of those exact influences. And they’re going further. By comparing and cross-referencing environmental datasets, it’s now possible to access a panoramic view of the ways in which environmental influences have, are, and (here’s the amazing bit) will impact geographical areas that are crucial to your business.
How does that apply to land and property?
Just imagine for a second; what could you do if you became aware that an area in which you have land and property assets is likely to become susceptible to flooding within x years? You could prepare adequate flood defences. You could sell or move your assets away from the area. You could do whatever you need to do to mitigate impact.
And it’s not just risk that location data can make visible. What if you become aware that crime rates are plummeting in an area suitable for the expansion of your property portfolio? You could leap an invaluable step ahead of your competitors and buy property there just before its value begins to soar.
It all starts with location data clarity. Whether you’re buying, selling, valuing or managing real estate, you need all the critical information quickly and you need to know what you’re looking at. To see the wood for the trees – and opportunity everywhere.
Panoramic view
The trait that gives location data its greatest superpower is its capacity for combination. By layering and blending the various datasets that contain information about the environmental influences that affect your land and property assets, it’s possible to create a 360° view that reveals all the risks and opportunities posed by those influences in one, crystal-clear, all-encompassing vista.
Holistic illumination of that nature unlocks the opportunity to see all environment-based threats and opportunities that your business faces at quick glance, all at once. With all risks and opportunities in plain sight, you can weigh each against the others and calculate the ultimate extent of risk and opportunity in their totalities. In other words, you can access exactly the information you need to make the best possibly informed business decisions.
In the words of an expert
We asked Daniel Clements, Enterprise Sales Lead for Land & Property at Spatialise, about the power of location data to change commercial perspectives. “Our customers may not be aware of how much is possible today,” he explained, “especially as so much of the spatial services marketplace is fixated on risk. We believe the value of insight is not just around physical peril but also commercial opportunity.
“When it comes to property investment, more often than not, the view is long-term and generally risk averse. We’re trying to bust that myth and show how people can realise value in the shorter term.”
Take your insight to the next level
Now you know how location data can identify risks and opportunities, you’re ready to maximise the value of your land and property assets by learning about the seven key methods for its application. Follow the link to our latest whitepaper 'Land Vision'.
